At this year’s Consumer Electronics Show (CES), we want you to get some sleep.
It’s not an easy thing to do, what with all the lights, activity, and general party atmosphere of Vegas.
We at Team Zeo are certainly not immune to the excitement as well; our sleep takes as much of a nosedive as anyone else’s.
Whatever happened Friday at CES 2011, we were in no shape to use Zeo.
But sleep is a necessity, even in Vegas. And we want to give you as much of it as we can.
So that’s why decided to build a bedroom for this year’s CES.
Inspired by a very sleep deprived gentleman who demo’d Zeo in our booth last year, we decided to give you a better – and more comforatable way – to catch some much needed Zzzzs.
We’ve equipped our booth with a built-in Sleep Lab (i.e. a bedroom) complete with a Tempur-Pedic bed (provided by the good folks at Tempur-Pedic) . For your slumber, the room itself has been darkened and has white noise to block out the ambient sound. There’ll also be a sleep mask, and earplugs in the Sleep Lab for extra peace and quiet.
Zeo's CES 2012 Booth Complete with Sleep Lab
But that’s not all.
There’s also a Zeo unit for you to test out and get your own sleep report.
Only in Vegas
Last year at CES, something very interesting happened.
On the last day, a gentleman was wandering around the show, looking a little bleary eyed. He visited our booth and, to be honest, we had trouble understanding him because while he spoke some English, French was his primary language.
It turned out that the gentleman was attending the show but somehow didn’t have enough nights booked at the hotel he was staying at and thus had nowhere to stay for the rest of the show. This caused the man to wander around Vegas for almost 36 hours, during which time he got absolutely no sleep. As a matter of fact, it’s very likely that his sleep deprivation caused his language skills to suffer.
After we heard his story and explained what Zeo does, he asked if he could catch a few Zs in our booth and try out Zeo while he did.
We happily obliged and he fell asleep while sitting on a stool in our booth.
And the crowd went (quietly) wild.
People loved the fact that here was someone, in the middle of all the hubbub, catching a much needed nap.
They also loved the fact that they could see Zeo in action for themselves. Not just screen shots, but actual sleep being recorded right in front of their eyes.
And they wanted to try it out.
Zeo Presents Live, Real-Time Sleep Data at CES 2012
We decided to include a Zeo in our Sleep Lab exactly for that purpose. You’ll be able to come on over, test Zeo out for yourself, and get a copy of your sleep report to show everyone afterward.
But what about those on the outside? How will they know that Zeo’s working?
Inspired by those streaming their sleep data over the internet, we’ve set up a live feed from Zeo to a large monitor on the outside of the booth so people can see which sleep stage you’re in–without getting too close to disturb one’s slumber or privacy.
That’s right. There will be live, real-time sleep data on display at CES. This is your chance to really see what sleep looks like in action.
If you happen to be at CES 2012 (January 10 – 13) and could use a nap – or just have questions about sleep – stop by booth 2817 in the North Hall to get your sleep on.
If you want to find out more about Zeo come on by as well. We’ll be there to answer any and all questions you might have.
So remember: make sure you get your sleep at CES this year. Stop by booth 2817 in the North Hall for that much-needed R&R.
See you there!
Keith (Ave ZQ: 97) is a writer and member of the Zeo Marketing team. When it comes to sleep, he’s a Viking.
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